Open House at the Kingsey Falls Units

August, 23 et 24 2014

Impressive for the young and the old!

Visitors got a peek at the offices of the Lemaire brothers and our current President and Chief Executive Officer, Mario Plourde, as they toured Cascades’ Head Office.

Norampac – Kingsey Falls, the birthplace of Cascades: in addition to touring a linerboard plant, visitors to the open house also got to admire the trucks used by the Lemaire family in the 1960s. 

The Lemaire brothers took advantage of the special weekend to meet with visitors and answer questions. Here we see Alain Lemaire, who chose to cycle around town in order to better mingle with the crowd. 

A shuttle service provided visitors with transportation to and from the different Cascades units throughout the weekend. 

Proud of its impressive fleet of trucks, Cascades Transport gave people the chance to climb aboard a few trucks and get a close-up look at the cabin and trailer. 

Cascades Tissue Group – Kingsey Falls: a plant where guided tours take place year-round in collaboration with Parc Marie-Victorin. 


Media event for the Generations exhibition from Boréalis

August 7 2014

On August 7, a media event was held for the Generations exhibition from Boréalis, which recounts the history of pulp and paper in Québec through the pioneer families who built the industry. On the occasion, Cascades thanked the municipality, as well as Boréalis, for having made the exhibition in Kingsey Falls possible for the Company’s 50th anniversary celebrations.

The Generations exhibition shines the spotlight on two families of Cascaders: the Lemaires and the Coutures. 


Alain Lemaire, Executive Chairman of the Board and co-founder of Cascades; Valérie Bourgeois, Director of Boréalis; Micheline Pinard-Lampron, Mayor of Kingsey Falls; and Line Couture, Cascader featured in the Generations exhibition. 

It was an opportunity for some to visit the exhibition. 


Generations offers a dynamic experience, with its bright visual presentation and interactive videos.

A section dedicated to the history of Cascades was set up. 

A number of people attended the media event. 

Sunday entertainment in Kingsey Falls

July 6 to August 31

The Sunday entertainment kicked off on July 6 and will continue until August 31 at Parc Bernard-Lemaire in Kingsey Falls. You can enjoy shows featuring singers and musicians, as well as entertainment of all kinds every Sunday afternoon at 2:00!

Émie Champagne from Kingsey Falls got the Sunday entertainment off to a good start with a stunning vocal performance last Sunday, July 6.

On July 13, despite the rain, children were treated to face painting, tattoos and games at Parc Bernard-Lemaire.

On July 20, the Break Bell Blues duo put on a superb performance!


Nathalie Lavigne delighted the audience with her performance of Isabelle Boulay's greatest country music songs.

On August 10, Parc Bernard-Lemaire swayed to the rhythm of jazz, with the Trio Artémuz.


Vernissage for the Escalier jaune exhibition

July 10, 2014

On July 10, the vernissage for the exhibition Dans l'univers de Cascades by L'Escalier jaune was held in the Cascades trailer. The collective works by artists Emily Knight, Monique Verville and Isabelle Bonneau were created from materials gathered at Cascades plants. All of the art work, on display in Kingsey Falls until September 1, is for sale.


Parked at the Caisse populaire Desjardins in Kingsey Falls, the Cascades trailer will be open to the public until September 1.

The trailer was completely transformed and repurposed into an art gallery for the exhibition. 

One of the collective works from the collection “Dans l’univers de Cascades” by l’Escalier jaune. 

The artists from l’Escalier jaune and Mario Plourde said a few words to the vernissage attendees. 

A number of people, including Micheline Pinard-Lampron, the Mayor of Kingsey Falls, attended the vernissage. 


Emily Knight, artist for l'Escalier jaune, Mario Plourde, President and Chief Executie Officer, Monique Verville and Isabelle Bonneau, artists from l'Escalier jaune, and Alain Lemaire, Cascades cofounder.

50th anniversary festivities – July 6

July 6 2014

The weekend celebrations finished off nicely with a Mass at the Saint-Aimé church in Kingsey Falls, and a family brunch at Parc Marie-Victorin, organized especially for Cascades employees and the Company’s 50th anniversary.

Many Cascaders attended the celebration

Mario Plourde paid tribute to Cascaders.


The Kingsey Falls choir sang the 50th anniversary song.


Several offerings were presented to Cascades at the end of the ceremony.

Following the Mass, Cascaders enjoyed the brunch that awaited them under the tent at Parc Marie-Victorin.

Cascades’ 50th anniversary celebrations ended on a high note with the family brunch. 


50th anniversary festivities – July 5

July 5 2014

Saturday, July 5 was certainly the high point of Cascades’ 50th anniversary celebrations. Numerous activities were organized for Cascades employees from across Europe and North America, who made the trip especially for the occasion. 

An arial view of the festivities site. 

Food trucks were on site to feed the 3000 hungry Cascaders as they took part in the day’s activities. 


A guard of honour made up of 3000 Cascaders secretly awaited the Lemaire brothers at the festivities site.


The crowd of Cascaders surprised the Lemaire brothers by doing a dance choreographed to the 50th anniversary song.


Some Cascaders in the boat they built out of cardboard.


One of the teams crossing the finish line. 

Artist Alain-François performing in the first half of the show.


France D’Amour singing one of her hit songs.


Fireworks wowed the crowd of Cascaders during intermission.


The band Electrik shared the stage with several guest artists.

Michel Pagliaro was one of Saturday’s guest artists.


Nanette Workman rocked the stage with her greatest hits.

Martin Stevens performs his hit song “Love is in the air.”


50th anniversary festivities – July 4

July 4 2014

The festivities organized in celebration of Cascades’ 50th anniversary kicked off on July 4 with a variety of family activities in Kingsey Falls. Residents of the region and Cascades employees celebrated the Company’s 50th birthday together. 

A parade featuring impressive floats made its way through the streets of Kingsey Falls in the early evening.

Bernard, Laurent and Alain Lemaire, co-founders of Cascades, paraded aboard a replica of the truck they collected waste with when they were young.


Each Kingsey Falls unit was invited to design a float representing a period from the past 50 years. 


A band of pirates livened up the family picnic at the festivities site.



Participants of the family picnic were invited to dress up as a pirate.


Two pirates amazed the crowd with a fire juggling act.

Several Kingsey Falls employees organized their own show to add to the evening entertainment.



Alain Lemaire took to the stage to perform one song.


Fireworks lit up the sky over Kingsey Falls at the end of the evening.


Vernissage for Loto-Québec’s Support papier exhibition

July 2, 2014

On Wednesday, July 2, the vernissage for the Support papier exhibition, part of the Collection Loto Québec, took place. The works, which showcase paper through the creative process, will be on display at the Ateliers Marie-Victor in Kingsey Falls from July 8 to September 1, 2014, in celebration of Cascades’ 50th anniversary.

A number of people attended the vernissage for Loto-Québec’s Support papier exhibition.


The Ateliers Marie-Victor in Kingsey Falls, where the Support papier exhibition is on display, is located in a magnificent pastoral setting. 


Miss Terre (2006), one of the works made from paper and part of the Collection Loto-Québec.

Tectonique 1, another work from the Collection Loto-Québec.

A vernissage visitor admiring one of the pieces from the collection. 


Alain Lemaire, co-founder of Cascades, the Mayor of Kingsey Falls, Micheline Pinard-Lampron, Laurent Lemaire, co-founder of Cascades, and Louis Pelletier, curator of the Collection Loto-Québec.


The RCMP Musical Ride in Kingsey Falls

June 1, 2014

On June 1, the RCMP Musical Ride made a special stop in Kingsey Falls, visiting Laurent Lemaire's Écurie La Chevauchée stable as part of Cascades’ 50th anniversary celebrations. Under beautiful sunny skies, the 1 200 spectators also enjoyed a presentation given by riders from Laurent Lemaire’s La Chevauchée stable, as well as a dog show. The colourful event was absolutely spectacular! 

Laurent Lemaire, horse enthusiast, demonstrates his riding skills.

A rider from La Chevauchée stable performing at the show.


A dog in action at the dog show.


The majestic RCMP horses and riders.


The Musical Ride executing one of its intricate figures.


Laurent Lemaire receiving a plaque as a souvenir of the event.

Cascades Inaugurates the Footbridge Honouring its Builders

May 8, 2014

On May 8, after several months of work, the footbridge honouring Cascades' Builders was inaugurated. The footbridge crosses the Nicolet River to join Parc Marie-Victorin, and is made up of 75% recycled materials, including old paper machine parts and recycled plastic boards manufactured at our Cascades Replast plant. The footbridge was built by Cascades on the occasion of the Company’s 50th anniversary and offered to the community as a sign of appreciation for the people of the region and their contribution to the Company’s success. It will also provide safe passage for pedestrians and cyclists across the Nicolet River.


Shareholders on their way to the inauguration.


Alain Lemaire’s speech.


Laurent Lemaire’s speech.


Alain Boutin, trucker, with a group of kids and a model of a Cascades truck.



The footbridge inauguration.

Cascades’ Career Day at Cascatelle Elementary

April 9, 2014

On April 9, Cascatelle Elementary in Kingsey Falls celebrated Cascades’ 50th anniversary in its own way: it organized a career day to give students the chance to learn more about the trades and occupations at Cascades. Thirteen enthusiastic employees participated in the project, including an electrician, a pulp and paper technician, a helicopter pilot, a nurse, a graphic designer and a horticulturist. The children also had the opportunity to climb into a real Cascades truck, and enjoy taffy on snow, provided by Cascades, at noon hour. Cascades is proud to be involved with events such as this that nurture the dreams and aspirations of young people.


These Cascaders were enthusiastic participants in the activity initiated by Cascatelle Elementary.

Students had fun dressing up as Cascades employees.


A retired Cascader shows kindergarten and grade 1 students parts of model airplanes.

Alain Boutin, trucker, with a group of kids and a model of a Cascades truck.


The students enjoyed taffy on snow after visitng the booths.


This student was more than pleased to climb into the driver’s seat of a Cascades truck.

Official 50th anniversary ceremony

March 26, 2014

On March 26, Cascades’ anniversary date, a ceremony took place at the Norampac plant in Kingsey Falls, the “old mill.” In the company of employees, retired workers and partners, the Lemaire brothers and Mario Plourde commemorated 50 years of history. Then, they toured the Kingsey Falls units, where Cascaders paid tribute to them in their own way.


Those attending the ceremony had the chance to view the new corporate video We are Cascades.

Memorial plaque revealed at the event.


Demonstration of part of the cardboard manufacturing process.



A surprise was in store for Bernard, Laurent and Alain Lemaire: a guard of honour made up of almost 1,000 Cascaders, Kingsey Falls residents and students from La Cascatelle elementary school was waiting for them as they left the mill.

A 50th anniversary tractor-trailer truck was one of the gifts offered to the Lemaire brothers by Cascaders.


Press release

Evening honouring our builders

March 26, 2014

Another important held in celebration of Cascades’ 50th anniversary was an evening honouring our builders, also on March 26, 2014. It was the opportunity for Bernard, Laurent and Alain Lemaire to thank the people who contributed to the birth and success of Cascades through years of hard work and involvement. A number of special guests, including dignitaries, partners, customers and Cascades executives gathered at the Centre récréatif Norman-Boisvert in Kingsey Falls, which was completely transformed for the evening.


Decorations made from Cascades products created specially for the event.


The Centre récréatif Norman-Boisvert was metamorphosed and tinted green for the evening. 

Some Cascaders, volunteers for the evening, took care of the service.


The percussion group Kekan kicked off the party with a performance on Cascades products.

Gregory Charles and his group of musicians and singers entertained the guests with an exceptional show.


Launch of La Cascadeuse beer

March 13, 2014

On March 13, the official 50th anniversary beer was launched - La Cascadeuse, brewed by the microbrewery L'Hermite. Laurent and Alain Lemaire, and Mario Plourde attended the launch, which took place at La Caserne.


Many Cascaders attended the event, the very first of the 50th anniversary festivities.

Kevin Doucette, Cascades employee, revealing the name of the special brew.
Mario Plourde raises his glass in celebration of the launch.
Alain Lemaire with Geneviève Morin and William Hébert from L'Hermite, and Kevin Doucette and Philippe Angers.
Mario Plourde, Alain Lemaire and Laurent Lemaire throw back a pint to test the new beer.

Unveiling of the 50th anniversary festivities schedule

February 26, 2014

A press conference was held at Parc Marie-Victorin exactly one month before the launch of the 50th anniversary festivities. The Lemaire brothers, Mario Plourde and the Mayor of Kingsey Falls unveiled the program of events and activities that will take place throughout the year.

Mario Plourde, Bernard Lemaire, Laurent Lemaire, Alain Lemaire and Micheline Pinard-Lampron viewing the video We Are Cascades (short version) for the first time.
The Mayor of Kingsey Falls, Micheline Pinard-Lampron, joined us for this important event.

Bernard Lemaire’s speech.

Laurent Lemaire’s speech.

Alain Lemaire’s speech.
Mario Plourde's speech.
Micheline Pinard-Lampron's speech.

In front: Bernard Lemaire, Laurent Lemaire and Alain Lemaire. In back: Mario Plourde and Micheline Pinard-Lampron

Press release

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