Preferred SectorsDonations and sponsorships must fall under one of the company's four preferred sectors, namely:
1) Sustainable development;
2) Education and entrepreneurship;
3) Amateur sport and physical activity in general;
4) Socio-community setting.
Local Communities
In choosing its investments, Cascades is aware of its contribution to the
communities in which it works and supports its employees.
Target ClientsEach investment—in the form of a donation or sponsorship—must provide Cascades with a certain amount of visibility with at least one of its target clienteles:
- Consumers and potential consumers of Cascades products;
- Cascades employees and potential employees;
- Families;
- Business people having a professional relationship with Cascades;
- Interest groups that share
Cascades' values and philosophy;
- The media.
Values and Philosophy
The choice of donations and sponsorships must respect
Cascades' values and philosophy.
Promotion of Cascades ProductsCascades gives priority to projects and events that promote the use of its products and publicize its activities, innovations and environmental efforts. Thus, the company's contributions can be made in the form of goods and services.
VisibilityThe project or event must contribute to enhancing Cascades' good reputation, and to making its activities and products better known by the public. Visibility must be maximized using various communications tools, such as publicity and press relations.
Environmental Awareness The applicant must demonstrate an interest in an environmental cause and propose a series of measures to use for furthering this cause.
Scope
The broader the scope of the project or event (e.g.: national scope), the more consideration it will be given by Cascades.
Reputation
The project or event must have a positive, credible image and must have an excellent reputation. Moreover, the applicant must have good organizational skills.