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Train the Company's salespeople so they can develop synergies in the area of sustainable development and convey SD principles to customers
Unit of measurement
Number of presentations made to customers + (number of salespeople trained x 20)
“Cascades believes that each salesperson trained in sustainable development can spread the knowledge to 20 other people: that is why this performance indicator multiplies by 20 the impact of each salesperson who has received training.”
Carl Blanchet
Corporate director
Business development
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