Donations and sponsorships must fall under one of the company's four preferred sectors, namely:
- Sustainable development;
- Education and entrepreneurship;
- Amateur sport and physical activity in general;
- Socio-community setting.
In choosing its investments, Cascades is aware of its contribution to the communities in which it works and supports its employees.
Each investment—in the form of a donation or sponsorship—must provide Cascades with a certain amount of visibility with at least one of its target clienteles:
- Consumers and potential consumers of Cascades products;
- Cascades employees and potential employees;
- Business people having a professional relationship with Cascades;
- Interest groups that share Cascades' values and philosophy;
- The media.
Values and Philosophy
The choice of donations and sponsorships must respect Cascades' values and philosophy.
Promotion of Cascades Products
Cascades gives priority to projects and events that promote the use of its products and publicize its activities, innovations and environmental efforts. Thus, the company's contributions can be made in the form of goods and services.
The project or event must contribute to enhancing Cascades' good reputation, and to making its activities and products better known by the public. Visibility must be maximized using various communications tools, such as publicity and press relations.
The applicant must demonstrate an interest in an environmental cause and propose a series of measures to use for furthering this cause.
The broader the scope of the project or event (e.g.: national scope), the more consideration it will be given by Cascades.
The project or event must have a positive, credible image and must have an excellent reputation. Moreover, the applicant must have good organizational skills.