September 27th, 2018

Partners invite the population to contribute to a participative fundraising campaign 


MONTREAL, QC, September 27, 2018 – Since 2005, Cascades and its Quebec employees have been actively engaged with the Fondation Charles-Bruneau to contribute to its vision of a future where all children with cancer enjoy a full recovery and renewed health. For the first time this year, the company, in collaboration with IGA, invites the population to contribute to a participative fundraising campaign, where $0.50 will be donated to the Fondation for every purchase of participating Cascades Fluff™ or Cascades Tuff™ products in one of the Quebec IGA stores, from September 27 to October 3, 2018. 


The funds raised during this campaign will be added to the $ 355,000 collected by Cascades since the beginning of 2018, and will be used mainly to pursue scientific progress in pediatric oncology. Indeed, the Fondation Charles-Bruneau has always focussed on research funding to improve the quality of life and cure the 20% of children whose cancer is still resistant to treatment.


“Cascades employees are privileged witnesses of the outstanding work performed by the Fondation, stated Mario Plourde, president and CEO of Cascades. For more than 13 years, our teams get involved to contribute to research and to support children and their families. We are happy to continue doing our part for this cause which improves the lives of thousands of Quebec children.”


So far, Cascades has raised $2,755,751 through a variety of initiatives driven mostly by its employees. The signature fundraising event is the Tour CIBC Charles-Bruneau. Each year, more than ten cyclists from Cascades pedal for the cause of pediatric cancers in Quebec and create close links with sick children through the Tour.

“The Fondation Charles-Bruneau could not afford substantial investments in research without its loyal and dedicated partners, such as Cascades, mentioned Pierre Bruneau, spokesperson for the Fondation Charles-Bruneau. We also thank IGA for its collaboration to this initiative. Together, we will win the battle against pediatric cancer and allow all children to thrive and grow up healthy.”

Thanks to the Fondation Charles-Bruneau, an additional $26 million will be invested in pediatric hemato-oncology research in Quebec and will give all research teams the means to achieve their ambitions.

About Fondation Charles-Bruneau:
The Fondation Charles-Bruneau is proud to be the main contributor to pediatric hemato-oncology research in Quebec. The latest commitments announced are required to promote major research breakthroughs. In the next few years:

·       $22 million will be invested in the Charles-Bruneau pediatric hemato-oncology research unit at CHU Sainte-Justine

·       $4 million will be donated to the Montreal Children’s Hospital

Over the past 28 years, a sum of $15 million has been invested in research and $40 million have been invested in the construction, development and procurement of a hospital centre and three Charles-Bruneau pediatric oncology units in Quebec.

About Cascades:
Founded in 1964, Cascades offers sustainable, innovative and value-creating packaging, hygiene and recovery solutions. The company employs 11,000 men and women, who work in more than 90 production units located in North America and Europe. With its management philosophy, half a century of experience in recycling, and continuous efforts in research and development as driving forces, Cascades continues to deliver the innovative products that customers have come to rely on, while contributing to the well-being of people, communities and the planet. The shares of Cascades are traded on the Toronto Stock Exchange under the symbol CAS.

About IGA:
IGA is the largest group of independent grocers in Canada. In Quebec, its presence dates to 1953. The 293 IGA merchants constantly look for new ways to better serve their customers. The IGA banner includes IGA, IGA Extra and IGA Express stores. IGA is the only group of grocers to offer the opportunity to collect AIR MILES™ reward miles.

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Media contact:
Cascades
Hugo D’Amours
Vice-president, Communications and Public Affairs
819-363-5164
hugo_damours@cascades.com

IGA
Anne-Hélène Lavoie
Specialist, External Communications
514-324-1010 extension 2158
anne-helene.lavoie@sobeys.com  

Fondation Charles-Bruneau
Marie-Claude Lachance
Director, Communications and Marketing
514-219-6350 
mclachance@charlesbruneau.qc.ca 


 

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