Media invitation - Cascades launches a brand-new line of toilet paper and paper towels for families

KINGSEY FALLS, QC, March 13, 2017 /CNW Telbec/ - Mario Plourde, Cascades President and CEO, and Jean Jobin, President and Chief Operating Officer of Cascades Tissue Group, invite media representatives to join Cascades employees and friends to attend the launch of a brand-new consumer line of toilet paper and paper towels—the result of over two years of research and development.

During this colourful event, the company's officers will reveal the new brand image and accompanying advertising campaign for the products launched. Surprises and a reception are also on the program.

A press briefing for the media will follow the unveiling. Cascades representatives will be on hand to discuss the future of the Québec brand. Individual interviews will also be possible.

The event will be webcast and on the following Facebook page: starting at 10:15 a.m.

Please confirm your attendance with: Joëlle Paquette, 438-397-5084.


Launch of a brand-new line of consumer toilet paper and paper towels


Roméo-Patenaude room

135 Chemin Haendel

Candiac, QC  J5R 1R7


March 14, 2017, 10 a.m.


Founded in 1964, Cascades produces, converts and markets packaging and tissue products that are composed mainly of recycled fibres. The Company employs some 11,000 women and men, who work in over 90 production units in North America and Europe. With its management philosophy, half a century of experience in recycling, and continuous efforts in research and development as driving forces, Cascades continues to deliver the innovative products that customers have come to rely on. Cascades' shares trade on the Toronto Stock Exchange under the ticker symbol CAS.


SOURCE Cascades Inc.

Hugo D'Amours
Vice-President, Communications and Public Affairs
Cascades Inc.

Jennifer Aitken
MBA, Director
Investor Relations