At Cascades, we are committed to innovation to offer products that combine comfort and quality. With this in mind, Cascades Fluff&Tuff® launched a few months ago Cascades Fluff® Excellence, a premium toilet paper, which is already establishing itself as a benchmark in comfort and innovation.
In the same spirit, the team also refreshed the entire Cascades Fluff & Tuff® packagings, offering an even clearer and more appealing consumer experience.
Softness, Thickness, and Strength
Developed through close collaboration among our teams, Cascades Fluff® Excellence stands out thanks to its softness, thickness, and optimal strength. Every detail was designed to meet consumer expectations while optimizing our operations.
Made in Quebec, FSC® Mixed certified, and packaged using 100% recycled plastic, this product reflects our commitment to sustainability and quality.
A Bold Launch Campaign
A Fresh New Look for Cascades Fluff & Tuff®
The launch of a new product was the perfect opportunity to modernize the packaging of all Cascades Fluff & Tuff® products, which hadn’t changed since 2017.
Highlights of the updates include:
- A modernized design with more impactful colors
- A larger bunny for better brand recognition
- Features illustrated with icons for greater clarity
- Simplified information to make purchase decisions easier
What Our Consumers Are Saying
Because real-life experience is the best proof, we asked two consumers to try Cascades Fluff® Excellence for a week.
Maude, 38 ans, Montréal
“After a week of using it, I found the paper thicker and stronger than my usual choice. We use fewer squares at a time, which is perfect for a family! Its softness and thickness are its biggest advantages. I’d recommend it without hesitation!”
Rating: 8,5/10
Olivier, 42 ans, Lévis
“From the first use, I noticed the difference: a luxurious softness without compromising on strength. And the fact that it’s made in Quebec really influences my buying decisions. For me, it’s a ‘complete’ toilet paper.”
Rating: 9,5/10
The launch of Cascades Fluff® Excellence confirms our commitment to innovation, comfort, and sustainability. Thanks to its softness, thickness, and strength, this premium product fully meets consumer expectations.
At the same time, the refreshed Cascades Fluff & Tuff® packaging enhances the clarity and appeal of the brand on the market. Together, these initiatives reflect our dedication to delivering top-quality products while modernizing the customer experience and supporting our environmental values.
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